It's now almost considered cool to give away millions every year, which is the way it should be.

Google.org is the philanthropic arm of Google, with nearly $1 billion earmarked for social causes. In addition, Google Grants program has donated $33M in advertising to more than 850 non-profit organizations in 10 countries

Google.org will include the work of the Google Foundation, some of Google’s own projects using Google talent, technology and other resources, as well as partnerships and contributions to for-profit and non-profit entities. While we continue to define the goals, priorities and approach for Google.org, we will focus on several areas including global poverty alleviation, energy and the environment.


By the way, Business week has put together a list of 50 top philanthropists (pdf file). The number 1 in the list is Mister Bill.